We use the numbers generated by quantitative research to ground an idea, concept or decision.	We interpret the nuances provided by qualitative research, revealing the essence of the customer's perspective.
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Our commitment to providing quantitative and qualitative information in every study provides greater insight and allows our clients to make quicker, more informed decisions. We often use votes and tallies in qualitative groups to determine where we need to focus in subsequent groups, as well as to provide directional findings. In quantitative projects, we include qualitative elements that add very little time or cost, yet provide a great deal more understanding than numbers alone.