At Research Between the Lines, our unique approach is geared toward decision-making, not just information. We place equal value on qualitative and quantitative data, believing both are required to provide true insight that leads to actionable information.
We frame the project based on a clear understanding of your business issue, sketch a research solution, draw the hard lines with quantitative research, and use qualitative research to provide the color. By integrating qualitative and quantitative methodologies, we allow you to see the full picture when making new product, restage, branding, or other marketing decisions.
With the interplay of data and insight... a picture emerges.