![]() business issue and develop objectives so all understand the questions to be answered ![]() |
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![]() design, monitor your study, and check early results to determine if adjustments need to be made. ![]() |
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![]() generated by quantitative research to ground an idea, concept or decision. ![]() |
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![]() provided by qualitative research, revealing the essence of the customer’s perspective. |
With the interplay of data and insight...
a picture emerges.